February 9, 2017Sports competition begins with one day of qualifications Thursday 2 August, with a compelling 10-day television schedule starting Friday 3 August and running through till Sunday 12 August
The 2018 European Championships Board has finalised the sports programme for the inaugural multisport event in Glasgow and Berlin.
The seven European Sports Federations, along with co-hosts Glasgow and Berlin and the European Broadcasting Union (Broadcast Partner), have agreed on a sports competition schedule that will run through Thursday 2 August to Sunday 12 August 2018 with 10 days of television coverage starting Friday 3 August.
The European Championships is a major new multi-sport event taking place every four years fully supported by Europe’s free-to-air broadcasters, which aggregates the existing senior continental championships of Athletics (European Athletics), Aquatics (LEN), Cycling (UEC), Gymnastics (UEG), Rowing (FISA), Triathlon (ETU), with a new Golf Team Championships (ET & LET) – all unified under a common brand.
European Athletics President Svein Arne Hansen, co-chair of the European Championships Board, said: “The European Sports Federation members of the 2018 Board are fully supportive of having an overall programme that will deliver a schedule packed with exciting finals and gold-medal moments for television. We all believe in the power of aggregation and the benefits for our sports that come from bringing our championships together in this exciting new event.”
Fellow co-chair Paolo Barelli, President of the Ligue Européenne de Natation (European Aquatics), said, “The sports programme in Glasgow will start with a number of qualifying rounds on Thursday 2 August before a packed weekend of sport on television starting on Friday 3 August. This optimised 10-day television program will create a fantastic viewing experience with audiences able to follow finals in multiple sports across the day and evening, with great storytelling opportunities for broadcasters. Indeed, it will intensify even further the power of aggregation that this European Championships provides.”
Stefan Kuerten, Director of Eurovision Services and Sports Rights, said: “We are very happy with this exciting 10-day television schedule for the 2018 European Championships. In a multi-sport event, you can choose between the different sports and the opportunity to follow your national athletes across a variety of sport. Television and radio channels will be able to switch from one highly attractive sport to another without interrupting their program and digital platforms will propose a large choice of content which will accommodate all viewers. Furthermore, it creates a close synergy between Glasgow and Berlin, with broadcasters able to crisscross between events in both cities as they follow their respective national medal hopes.”
FOR MORE INFORMATION CONTACT:
James Mulligan, European Championships Communication Consultant, +41 (0) 79 694 48 29 firstname.lastname@example.org